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Top-5 Cleaning Industry Trends 2021
Tracy Simmons
September 10, 2021

Throughout the Pasadena area and beyond, today’s consumers have high expectations for the customer service and the overall results that cleaning companies provide. Given the critical importance of maintaining a sanitary environment at home and in the workplace, consumers generally do not want to make sacrifices in this crucial area of their lives. While some aspects of the residential and commercial cleaning experiences have not changed in years, everything from the availability of new technologies to the COVID-19 pandemic has altered both needs and expectations in meaningful ways. The best cleaning companies stay on top of industry trends so that they are poised to continue providing superior service and stellar results to their customers. What are the most prominent cleaning industry trends in 2021 that you should be aware of?

Green Cleaning‍

Green cleaning has been increasingly relevant in recent years, and this is a trend that continues to be necessary to today’s consumers. Specifically, consumers want to know that the products used to clean their homes are safe for the environment. While the focus is on the exterior environment, many people also want their cleaning company to use green products that are safe for use in homes with children and pets.

COVID-19 Cleaning‍

The COVID-19 virus spreads most efficiently through the area, but there is an increased emphasis on creating a genuinely pristine space with sanitized surfaces. Consumers continue wanting visible signs of dirt, smudges, and allergens removed so that their home or business area looks clean. They also need surfaces to be disinfected so that those who live or work in the space can remain as healthy as possible. With this in mind, the importance of using green cleaning products that deliver potent results is crucial.

Specialized Services‍

Many of today’s cleaning companies offer the same range of standard services. For example, cleaning floors, dusting furniture, and sanitizing kitchens and bathrooms are included in most typical residential or commercial cleaning packages. Some people want more in-depth results from cleaning services, and they inquire about the availability of specialized services. Depending on the customer and the situation, this could range from changing the bedding to replacing air filters and more.

Add-On Service

Consumers generally are no longer happy with a one-size-fits-all cleaning service package for both residential and commercial services. They want a cleaning service tailored specifically to meet their needs. More than that, they do not want to be locked into a plan without the ability to make adjustments at each service. After all, you might need to clean the windows this week, but they may not need attention again for another month or two. Add-on services that can be adjusted as needed are a valid selling point for today’s cleaning companies.

Modern Technology‍

Technology has changed many aspects of daily life and business operations, extending to the experiences that consumers have with their cleaning companies. Today’s consumers want to do everything from request a quote and book service to adjust services, manage billing, and more entirely from a connected device. Today, the best cleaning companies embrace modern technology to deliver a more convenient, user-friendly experience to their customers. While there may be less direct interaction with a live company rep, customers still expect to have immediate access to live support as needed.


The Elite Maids proudly serves customers in Pasadena and throughout surrounding areas. In addition to providing customers with dependable maids that meet all cleaning needs, the company stays up-to-date with the latest cleaning industry trends in 2021 and beyond. By doing so, it can continue delivering exceptional service and pristine results to valued customers. To learn more, contact The Elite Maids today.

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